CHALLENGE

 Our challenge was to showcase the breadth of diverse programs and initiatives Arts Centre Melbourne offer to welcome more people into the world of the performing arts and share their remarkable experiences.

THINKING

Together Experiences is series of films that feature people from on and off the stage, each telling their own story and revealing how they have found themselves through connecting with the performing arts.

IMPACT

The Campaign objective to reach 2.5 million Victorians was achieved 
in the first few days with the first story reaching that alone.

Content achieved impressive results (Facebook and YouTube advertising). The trailer has been watched more than 150,000 times on YouTube. 
Each film achieved over 5,000 engagements (Comments, Likes, Shares) with people spending over 7 mins on the ACM website. Average time 
was under 2 mins previously. Proving that powerful authentic storytelling connects with audiences.

This has been ACM’s most highly engaging campaign to date. 
Retention rate much higher, much longer than average views.

Brand Strategy + Advertising + Video Content + Social Strategy + Design