CHALLENGE

Rapidly expanding Kustom Timber are experts in delivering high end, timber floors for developers, builders, businesses and homeowners. With the growing demand for perfectly finished timber flooring, the opportunity was to elevate Kustom’s position in the marketplace by visually expressing them as the aspirational brand for discerning customers who value beautiful design and impeccable finishes.

THINKING

 Inspired from the product itself, engineered boards come together to form the shape of the distinctive ‘K’ that complete the Kustom Timber brand mark. This strong and distinctive icon is at the core of the visual language system. Further enhanced by soft concrete tones, paired with the warmth of timber grains, combined with candid imagery featuring various members of the Kustom Timber team at work – cutting, bevelling and laying, beautifully crafted timber boards.

IMPACT

Kustom have now successfully launched the refreshed brand across all Brand Touchpoints including a new showroom on the Mornington Peninsula. Kustom Timber is now positioned as the premium provider of designer timber floors with plans to introduce additional showrooms nationally.

Brand Strategy + Brand Mark + Brand Identity + Visual Language + Website Design + Digital Design + Collateral + Signage