CHALLENGE

Established in 2009 and already a leader in the composite decking market, Ekodeck sought to become the number one choice in composite decking across the DIY, DIFY, Trade, Architects and Specifier markets in Australia and New Zealand. Their aim was to elevate the brand to enable them to grow sales and introduce new product ranges to the market with the view of becoming the number one choice in composite decking in each of their market categories.

THINKING

We started by simplifying each element of the Ekodeck mark, making it monochromatic, more timeless and more relevant to a broader audience including Architects and Designers. Brand assets and palette were refined, introducing predominately neutral tones, paired with a newly chosen Ekodeck green. Simple, crisp typography along with fine iconography speak to the premium nature of the product. The Ekodeck brand positioning ‘Designed to live on’ talks to the idea of living outdoors, as well as the durability of the product, expressed through lifestyle photography and video footage developed for TVC, Social and Direct campaigns.

IMPACT

Since the launch, there has been a large increase in website traffic and sample requests have increased by 60%. Ekodeck maintains it’s position as the best selling composite decking product in Australia.

See the new Ekodeck website

Brand Strategy + Brand Positioning + Brand Story + Visual Identity + Website Design & Development + Advertising + Packaging + Digital Communications + Social Media