CHALLENGE

Mx Skincare were ready to take their brand to the next level, they had spent years developing an exceptional skincare product range, one that was delivering radiant results for all Australian skin. They were now in need of a brand refresh to elevate the brand to same tier as the product. A brand campaign that encapsulates the essence of ‘accessible luxury’, to be delivered with truth to Australian market.

THINKING

An integrated campaign that’s been designed to share the skincare truth, developed in a language that’s black and white. Mx Skincare is a brand that doesn’t discriminate on age, gender, skin type or skin colour. Products that are backed by science and proven by you.

IMPACT

The Mx Skincare brand relaunch delivered more than double the initial sales targets in the first 6 months. The brand has attracted ambassadors such as former Miss World Australia and TV Presenter Erin Holland.

Brand Strategy + Brand Positioning + Brand Story + Visual Identity + Website Design & Development + Advertising + Packaging + Digital Communications + Social Media