CHALLENGE

A long-established brand headed by the iconic Frank Walker (mainly on radio) for over 20 years, was ready for a breath of fresh air and a re-positioning from a discount brand to a value brand. The issue was that they were known for Frank and great tile sales, but not for having tiles that would help create your dream kitchen or bathroom. We had to build the trust with consumers around quality, range, style as well as price and create an all-round better user experience at every touch-point.

THINKING

We dialled up the look creating a fresh, new, modern National Tiles brand with a bigger visual presence and stronger media mix to support radio. A complete overhaul of their website from a design and customer experience point of view was undertaken, with the experience rolling out into in-store design to show how incredible National Tiles products can look in desirable dream spaces, at a fraction of what you would expect to pay.

IMPACT

Since the brand and website improvements, brand awareness and the brand perception has shifted for National Tiles. The initial objective of a 25% increase in sales have been blown out of the water.

See the new National Tiles website

Brand Strategy + Visual Language + Website Design + CX Review + Digital Design + Advertising  + Trade Campaigns + In-Store + Naming