CHALLENGE

Create a brand to express a re-imagining of the logistics and haulage industry in WA. This new brand was determined to shake up traditional models, develop JV’s to give businesses control over their transport requirements and find ways to positively improve the lives of employees, their families and the remote communities in which they operate.

THINKING

The Newhaul brand name was created to represent a new way forward for logistics. The ‘Forward Together’ positioning reinforces the company’s core beliefs of collaboration and community. The brand icon talks to the idea of the journey ahead as it takes shape of the Newhaul ‘N’. Confident colour blocks of bold blue, paired with crisp white elevate the positive aspects of the brand and help make it unmissable on the road.

IMPACT

Newhaul launched early 2020.

Since their launch, Newhaul have secured two significant Joint Venture partners – Agrimin & Fenix and have created over 100 new jobs. Newhaul is providing long term certainty for customers, staff and key community stakeholders.

See the Newhaul website

Brand Strategy + Brand Naming + Brand Positioning + Brand Story + Visual Identity + Website Design + Digital Design + Vehicle Livery + Signage