CHALLENGE

When SEEK was just a name and a visionary idea, we were engaged to create their brand from scratch and very quickly show Australian employees and employers what an online employment marketplace was. The brief was clear, they wanted their brand to pack a punch from day one and stand out for all the right reasons.

THINKING

The distinctive SEEK brand mark and the iconic hot pink and strong visual language was created to shout out loud and confidently “we’re not like the rest!” This bold, fun splash of colour was impossible to miss across all media forms, from outdoor to print and was perfectly illuminated in backlit digital environments.

IMPACT

In the 15 years since its launch, SEEKs’ irreverent tone lives on in a brand that is now a household name. Their commitment to articulating its brand strategy through every touchpoint from advertising, outdoor through to B2B and Digital. It’s hard to miss the SEEK brand out there in today’s cluttered market. And not only does this bold and confident visual language represent a true reflection of who they are (fun, confident and brave), they also proudly own the colour hot pink.

Brand Strategy + Brand Architecture + Brand Mark + Visual Language + Consumer Advertising + Trade Communications + Digital Design