CHALLENGE

An entrepreneurial team including an AFL footballer, were looking to develop a new kind of sports drink. Our challenge was to create a fresh new sports drink brand that focuses on products with natural ingredients, low sugar, filled with vitamins and electrolytes, with innovative, sustainable packaging – a brand to take on the big, well-known sugary sports drinks currently in the market.

THINKING

A high performance, super hydrating sports drink required a high performance name, brand identity and packaging to fit… SUPERBOOST was born. The infinite loops of the brand icon take shape within the core of the word mark. SUPERBOOST towers up the front of pack, calling out to onlookers, with each skew dominating in its own shelf popping, flavour triggering palette.

IMPACT

The SUPERBOOST brand has been a huge success and grown exponentially since it was launched 2022. Growing rapidly week on week. The product is now available at over 4000 locations, Australia wide. And has some of the biggest names in sports behind them including Paddy Mills (NBA) and Ryan Papenhuyzen (Melbourne Storm).

Brand Strategy + Brand Naming + Brand Identity + Packaging Design