CHALLENGE

We wanted to create a new kind of muesli brand from scratch. A company that created products purely from natural wholefoods, a place where you could buy delectable muesli blends or make your very own and have it delivered to your door.

THINKING

The brand platform ‘Feel Good Food’ was established and Yousli was created. A brand to puts more ‘you’ in your muesli . A place where you could literally ‘make your day’.

IMPACT

The successful launch of the brand in Australia has since seen it sold to a business in the US.

Brand Strategy + Brand Naming + Brand Positioning + Brand Story & Voice + Brand Mark +  Visual Language + Packaging + Website Design + Digital Design +  Social Strategy + Advertising +  Livery